The rapid advancement of deepfake technology poses not only a societal threat but also a profound risk to businesses and global stability.

The Danger:

Bad actors can create highly realistic videos that can damage the reputation of nations or corporate executives. False narratives disseminated via deepfakes on social media can mislead shareholders, employees, and the public at large.

Disinformation, once released, can spread rapidly as many people turn to social media for their news.

Opportune Time:

Current global challenges create an environment ripe for deepfakes to cause destabilization. Factors include:

• Multiple global conflicts
• Heated US political infighting
• Intense prejudices and hate-based violence

Deepfake artists are exploiting the current emotionally charged climate, leading even rational thinkers astray.

Misguided Courage:

People have the courage to stand up for their beliefs, but deepfakes can mislead them with disinformation. While they may see themselves as heroes, they could inadvertently become pawns in the hands of disinformation creators.

Take Action:

In the midst of current chaotic wars and global threats, new AI tools offer bad actors the perfect means to destabilize both businesses and the global economy.

Stay objective and vigilant. Remind those around you: “Always verify facts, regardless of how convincing a news article or video may seem.”

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